Credit where credit's due.

QuickBooks is the book-keeping software that small and independent businesses depend on. At the Toronto International Film Festival we ran an ad before the feature film. In it we highlighted some QuickBooks customers who had actually been involved in the making of the opening nights feature movie and gave them credit where it's due, shining a light on those who work tirelessly, far away from the limelight.  Longer form documentary content was also created with QuickBooks product features and we targeted films our stars had worked on on IMDB and digital.